So you've clicked to find out some more information?
So starting off with our email, it looks a bit different because we’re also launching our new branding to coincide with the new store. As you’ll hopefully experience, our clothes make you, and the little ones in your life, smile. And a smile is a very powerful thing. A simple smile can make someone’s day better, whether it’s your own or someone else’s.
So it made total sense to us that a smile should form the basis of our new brand world, so we can help brighten people’s day. From the logo with all of its hidden smiles to our super cute little brand mascot we’ve called ‘Miles’. As you get to know him you’ll see, he’s always full of smiles!
And ultimately in the clothes and accessories we make. We like to think that we don’t just make clothes, we make smiles you can wear!
We hope you like it. Please let us know what you think.
You might see a bit of the old brand hanging around for a while on our website and in things like packaging and labels. That’s because we want to do the responsible thing and use everything up before changing over.
But while a lot of changing, everything else you’ve come to expect from us stays the same. The best range, the best value for money…and of course the best customers!
You make us who we are, and if you’re able to, we can't wait to see your smiling faces in our new store to say hello!
Stay tuned for more updates as we countdown to the grand opening. Meanwhile, you’ll still find everything you need for Christmas, and all year round, on Character.com.
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